Competitor Research - AliExpress Tutorial

📚 What This Tutorial Covers ‍

Access the Competitor Research Tool

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Goal: Learn how to analyze any AliExpress store and its top-performing products.

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Start from the Market Insights dashboard.

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Click on the Spy Icon labeled Competitor Research.

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In the upper-left corner, select AliExpress as your platform.

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✅ Tip: This feature allows you to extract real store insights directly from AliExpress to identify profitable sellers and products.

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Search for an AliExpress Store

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Goal: Retrieve full data for any store.

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Copy the store name or store ID from AliExpress.

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Paste it into the search bar in the Competitor Research tool and click Search.

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ZIK will display a detailed overview of that seller’s store performance.

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✅ Pro Tip: Always double-check that you’ve entered the correct store URL or ID for accurate results.

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Analyze Store Performance

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Goal: Understand key performance metrics for the seller.

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Once the data loads, you’ll see:

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• Active Listings ‍
• Sold Items ‍
• Total Sale Earnings ‍
• Feedback Count ‍
• Successful Listings Percentage ‍
• Average Product Price ‍

Scroll down to view individual product details including: ‍

• Product Image and Title ‍
• Shipping Information ‍
• Ratings and Reviews ‍
• Sales Volume ‍
• Product Price ‍

✅ Insight: Focus on stores with high sales and strong feedback — these are your best models for sourcing and pricing strategy.

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Review Store Profile Data

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Goal: Get a deeper look at the store’s reliability and overall activity.

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You can view:

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• Seller’s Name and Country ‍
• Total Feedback Score ‍
• Store Opening Date ‍
• Communication Rating ‍
• Total Items Scraped ‍
• Estimated Revenue ‍

✅ Tip: Use this data to assess supplier credibility before sourcing from them.

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Save and Scan Products

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Goal: Organize and research store products for your own selling strategy.

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Click Save to Folder, choose your preferred folder, and confirm by selecting Save to Folder again.

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You can also click Scan on eBay, which will automatically search this product title on eBay for related listings — allowing you to compare competition and pricing.

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✅ Pro Tip: Use this feature to discover whether the same AliExpress products are already performing well on eBay.

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