How to use Title builder tutorial

📚 What This Tutorial Covers

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Title Builder & Optimization Tutorial

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Goal: Learn how to use ZIK Analytics’ Title Builder Tool to create optimized, high-converting eBay titles that improve search visibility and boost sales.

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✅ Insight: Winning titles combine data-driven keywords and clear structure — not guesswork. The right title helps your listings appear in more searches and attract more buyers.

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1. Understanding the Filters

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Before researching or building titles, set your filters correctly:

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• Marketplace: Choose where you sell (e.g., eBay.com). ‍
• Shipping Location: Select the country your products ship from (U.S., U.K., China, etc.). ‍
• Sales Date Range: Choose how far back to analyze sales — 30 days is recommended. ‍
• Exclude Phrase: Use this to remove unwanted keywords (e.g., exclude “iPhone” if searching for unbranded smartphones). ‍

2. Starting Your Research

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Type your niche or product name in the search bar and click Search.

‍ Example: dog gate

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You’ll see two keyword columns:

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• Long-Tail Keyword Ideas: Real search phrases buyers use (e.g., baby safety gate, mesh dog fence). ‍
• Generic Keyword Ideas: High-volume single words (e.g., dog, gate, safety). ‍

✅ Tip: Focus on long-tail keywords with high sales and low competition.

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3. Building Your Optimized Title

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Click on any keywords you want to include — they’ll appear automatically in the title builder box.

‍ Then:

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• Remove duplicate or unnecessary words. ‍
• Stay under 80 characters (eBay’s limit). ‍
• Rearrange terms for clarity and natural flow. ‍

Example Build:

‍ Start with:

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“Pet Dog Baby Safety Gate Mesh Fence Indoor Portable Door Guard”

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Tweak it for readability:

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“Indoor Pet Dog Baby Safety Gate Mesh Fence Portable Door Guard”

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✅ Pro Tip: Lead with your most descriptive, high-search terms — these appear first on mobile and improve click-through rates.

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4. Finalizing Your Title

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Once your title looks clean and keyword-rich:

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• Click Copy to copy it to your clipboard. ‍
• Paste it directly into your eBay listing.

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✅ Remember:

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• Use long-tail phrases for buyer intent. ‍
• Add generic words for visibility. ‍
• Avoid repeating words or keyword stuffing.

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